In recent years, Balneário Camboriú has established itself as one of the most sophisticated and highly valued destinations in Brazil’s luxury real estate market. The city, which attracts both national and international investors, is on a path of solid and continuous growth, driven by cutting-edge infrastructure, innovative projects, and a price per square meter that can reach up to R$100,000 in some new launches.
This appreciation is no accident. According to Luciano Duré, a specialized real estate broker and a respected authority in the sector, “Balneário Camboriú has become a phenomenon of appreciation due to the combination of limited supply and high-quality demand. The city stands out with excellent safety indices and quality of life, along with a strategic location and top-tier infrastructure. This mix of factors attracts investors and keeps the market vibrant, driving the continuous appreciation of properties.”
The city’s real estate market continues to soar, fueled by strategic investments and its established position as one of the most sought-after destinations for those looking for high-end properties. “The city’s development remains rapid, propelled by public-private partnerships such as the waterfront revitalization, which is expected to bring a new wave of appreciation. Moreover, Balneário Camboriú is increasingly on the radar of both foreign and Brazilian investors, attracted by favorable exchange rates for the dollar and the euro,” Duré explains.
The arrival of branded residences, such as Tonino Lamborghini Residences, Yachthouse by Pininfarina, and Senna Tower, reinforces the city’s status as one of the most sophisticated markets in the country. “Developments like these consolidate Balneário Camboriú as an attractive destination for projects that combine sophistication, exclusive design, and a differentiated lifestyle. The market is ready to welcome even more global brands, further strengthening the city as a true luxury hub in Brazil,” Luciano highlights.
Even with the rise in the Selic Rate, which makes real estate credit more expensive, Balneário Camboriú maintains its growth momentum. Unlike other markets, the city benefits from an internal financing model provided by the construction companies themselves, ensuring greater flexibility and independence from bank rates. “The construction companies in Balneário Camboriú have a robust financial structure and ample margins, allowing them to act as direct financiers of their own projects. This model reduces reliance on bank credit and softens the impact of the Selic Rate on the luxury market,” Luciano explains.
This unique approach attracts investors seeking liquidity and long-term profitability, as it enables more accessible payment conditions with less impact from external economic fluctuations.
The coming years promise to further establish Balneário Camboriú as a global reference in the high-end real estate sector. The city already boasts one of the most valued square meters in Brazil and continues to receive infrastructure investments that enhance its potential even more.
Projects such as the underwater tunnel connecting Balneário Camboriú to Navegantes Airport, the expansion of facilities for international cruises, and improvements to the access highways are making the city an increasingly attractive hub for both investors and tourists.
For those looking to enter this market, now is the time to invest. “Choose solid construction companies with a strategic land bank, keep an eye on the appreciation potential of areas like Estaleirinho, and, of course, secure the best deals with a real estate broker who truly understands the market and has strong ties with the best construction companies in the region. Buy now without fear. Today’s ‘expensive’ is tomorrow’s bargain—and those who understand appreciation know it!” concludes Luciano.
With a dynamic market, high-end developments, and constant appreciation, Balneário Camboriú continues to be one of the most promising destinations for those seeking exclusivity, security, and a high return on investment. Whether for living or investing, the city stands out as a symbol of sophistication and value in Brazil.
