In a world where digital boundaries are dissolving, the potential to engage in international entrepreneurship has become a tangible reality. At the forefront of this movement is the Escola do Dólar, founded by Djônatan Leão, a visionary leader and licensed financial consultant in the United States since 2021. Djônatan has made it his mission to empower people worldwide to transform their careers and achieve financial independence by earning in US dollars, investing in the American stock market, and multiplying their income—all while creating their own international businesses. Djônatan passionately states: “Our mission is clear: we aim to show that anyone, regardless of their starting point, can learn how to create and grow their own international business while gaining the financial knowledge to invest and thrive in the global market.”
The Escola do Dólar provides a comprehensive, innovative, and action-driven approach to entrepreneurship and investment. Its curriculum is designed to guide students step by step through the process of building robust, internationally-focused businesses and brands tailored to meet the demands of the global marketplace. The school’s unique framework focuses on three core areas: practical training for international businesses, international financial literacy, and the development of skills essential for thriving in the international market.
Through its practical training for international businesses, students learn to launch products such as U.S.-certified nutritional supplements without the need for physical inventory, alongside mastering skills like content creation and e-commerce management—highly demanded in the global market. Complementing this is a robust international financial education module, equipping students with the knowledge to manage earnings in foreign currencies effectively and invest wisely in the American stock market, ensuring a solid financial foundation aligned with global market dynamics. Every step of the program is designed to be applicable and actionable, enabling participants to create competitive, real-world businesses, even from scratch.
Djônatan emphasizes the distinctive approach of the school: “We’re not here to teach abstract theories. Our goal is to change lives by providing the tools and resources needed to achieve financial independence in the global digital and international market.” This results-oriented approach has already attracted students from across the globe, enabling them to break barriers and seize opportunities previously thought out of reach.
The school’s impact is often compared to that of its counterpart, the Migra Academy, co-founded by Djônatan Leão and Carolina Pitthan, yet their purposes and audiences differ significantly. While the Migra Academy focuses on helping individuals who wish to immigrate by offering cultural adaptation and career planning for life abroad, the Escola do Dólar empowers individuals to succeed financially within their own countries by engaging directly with the international market. “Both institutions aim to transform lives, but their methods and objectives are distinct,” Djônatan clarifies.
Looking ahead, Djônatan has ambitious plans for the future of the Escola do Dólar. With an eye on the Spanish-speaking market, the school aims to expand its courses to a bilingual format, creating a multicultural reference point for international entrepreneurship and investment education. This bold vision seeks to foster a diverse, inclusive learning environment that opens doors for even more individuals across borders. Djônatan elaborates: “Our vision is global. While we began with a focus on the Brazilian audience, our ultimate goal is to position the Escola do Dólar as a world leader in teaching how to generate, invest, and multiply income in the international marketplace. This is more than a course; it’s a gateway to transformation.”
