Reviving Ancient Egypt: Sherine Helal’s Brand as a Testament to Time

From Journalism to Artifacts: How an AUC Graduate Harnesses the Power of Ancient Culture

In the vast expanses of history, few civilizations have left as indelible a mark as Ancient Egypt. From its grand pyramids to intricate hieroglyphs, this era has always held a special place in the hearts of many. Among its admirers is Sherine Helal, a dynamic entrepreneur with a deep passion for her country’s rich history.

Sherine’s love for Ancient Egypt is more than just an infatuation. For her, it’s a calling. With a degree in Journalism with a concentration in Marketing, paired with a minor in Art from the prestigious American University in Cairo (AUC), Sherine possesses a unique blend of skills. These disciplines, though seemingly diverse, combine harmoniously in her venture, supporting her mission to reinvigorate and celebrate the Ancient Egyptian Culture.

It’s not just about products for Sherine; it’s about legacy. Through her brand, she presents a curated artifact – products made and inspired to cultivate and empower the ancient culture’s ethos. Each item she offers stands as a testament to a time long past, but never forgotten. Her commitment to authenticity is evident in the craftsmanship and narrative of every piece.

In today’s digital age, social media serves as a powerful platform for brand narratives. Sherine’s official Instagram, @Sherinehelalofficial, refers to her offerings not merely as products but as ‘commodities’. This terminology goes beyond commercial value, hinting at the cultural and historical weight they carry.

It’s clear that Sherine Helal isn’t just running a business; she’s on a mission. With each commodity, she’s reviving tales of pharaohs, deities, and the Nile, bringing them into contemporary conversations. For those who appreciate history, art, and culture, Sherine’s brand is a journey back in time, allowing them to hold a piece of Ancient Egypt in their hands.

In a world constantly chasing the ‘next big thing’, Sherine Helal stands out by looking back, reminding us all of the power of our roots and the stories they hold. Through her brand, Ancient Egypt isn’t just history—it’s a living, breathing testament to time.


Just Now